Adidas and Stepn have announced the release of a limited-edition collection of physical sneakers. Previously, the companies collaborated on an NFT collection, and this new product represents a step from digital assets to tangible items.
According to the announcement, Adidas and Stepn, a Solana-based app, are preparing to launch 1,200 pairs of Adidas Ultraboost 5 sneakers. These physical sneakers will go on sale later this month. Earlier, the companies introduced the Stepn x Adidas Genesis Sneakers NFT collection, which included 1,000 tokens.
Stepn's CEO Shiti Manghani called the release of physical sneakers a significant milestone in the partnership with Adidas. She noted that this demonstrates how Web3 is transitioning from digital collectibles to real-world goods.
The launch coincides with the closure of RTFKT, a project acquired by Nike in 2021, which focused on digital collectibles. During its operation, RTFKT created over 20 collections, earning nearly $50 million, including $45 million in royalties. The company's total token trading volume reached $1.5 billion.
Adidas Vice President Erika Wykes-Sneyd highlighted that the launch bridges the physical and digital worlds, offering a fresh perspective on fitness. The physical sneakers will be sold exclusively on the MOOAR platform, underscoring the project's exclusivity.
This post is for informational purposes only and does not constitute advertising or investment advice. Please conduct your own research before making any decisions.