The new stage of the project’s development was presented at the Birbhalla event, held in parallel with the Token 2049 conference in Singapore.
The collection of pixelated owls Moonbirds, launched in 2022, went through several ownership changes and a decline in interest, but after the latest rebranding it has once again attracted market attention.
New Direction
The decision to launch the BIRB token is aimed at revitalizing the project and embedding it into the popular memecoin ecosystem on Solana. According to the team, the launch details will be announced in advance, and there should be no expectation of a sudden drop.
The BIRB launch follows the trend of tokens issued by major NFT communities to boost engagement and expand brand utility.
Similar steps have already been taken by the following collections:
Analytics from CryptoDiffer shows that interest in NFT leaders remains high. Over the past 30 days, Moonbirds recorded $52.9 mln in trading volume, with a market capitalization of $120 mln and a floor price of $12,000.
For comparison:
- Pudgy Penguins registered $23.7 mln in volume and a market capitalization of $351 mln, with a floor price of $40,000.
- ApeCoin showed $15.1 mln in volume and $364 mln in market capitalization, with a floor price of $36,000.
- Doodles demonstrated $5.1 mln in volume and $32 mln in market capitalization, with a floor price of $3,500.
The fully diluted valuation (FDV) further highlights the market positioning: $2.45 bln for Pudgy Penguins, $555 mln for ApeCoin, and $56 mln for Doodles. For Moonbirds, FDV has not yet been determined and is expected to be presented after the TGE.
Market Reaction
Following the announcement, Moonbirds sales on the secondary market increased, with the floor price temporarily climbing to 4 ETH. At the time of publication, it adjusted to 3.35 ETH. Trading volume over the past 24 hours rose by 28,56%, reaching 2226 ETH.
