McDonald’s has announced a partnership with the popular NFT project Doodles. Representatives of the brand called it “a new kind of collab,” with details to be revealed on November 18. Following the announcement, Doodles prices saw a sharp rise.
According to Guillaume Huin, Senior Director of Marketing at McDonald’s, the collaboration aims to expand the audience for niche projects and explore new ways to engage customers. For McDonald’s, this is a way to strengthen its connection with the digital generation, creating exclusive communities and narratives around its products.
For Doodles, the partnership is an opportunity to reach the mass market. The project has previously collaborated with Adidas, Crocs, and even musician Pharrell Williams.
Details of the collaboration with McDonald’s have not yet been disclosed, but based on a post on X, the release is set for November 18. Since the announcement, the collection has entered the daily top rankings. According to Cryptoslam, Doodles’ sales volume over the past 24 hours has increased by 426.73% ($1.93 million), the number of transactions has grown by 278.57%, and the project’s floor price has surged by 53% to 2.0399 ETH ($6063).
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In 2022, the project raised $54 million in investments, solidifying its position in the Web3 world.
This partnership coincides with a potential resurgence of interest in the NFT market, which has experienced a downturn but remains appealing due to active communities and successful projects.
