Zora, the Ethereum-based NFT protocol, has officially announced the launch date for its token ZORA — April 23, 2025. Users who have actively participated in the project since 2020 can expect a retroactive airdrop. Details below.
Launch Announcement and Eligibility Criteria
According to the announcement, tokens will be distributed based on two snapshots. The first covers the period from January 1, 2020, to March 3, 2025, and the second extends to April 20, 2025. According to Zora representatives, this approach allows them to reward longtime ecosystem participants, including content creators, collectors, and developers.
The token was first revealed in March, when Zora introduced it as a “memecoin for the Zora community.” However, instead of launching on the native Zora network, the token will debut on Base — Coinbase’s Layer 2 blockchain. The decision was made to lower the barrier to entry for new users and to leverage an already-developed infrastructure where social apps and memecoins are actively thriving.
Token Allocation and Purpose
The total supply of ZORA will be 10 billion tokens. The allocation is as follows:
- 10% for the retroactive airdrop.
- 20% for future community initiatives (grants, hackathons).
- 5% for liquidity.
- 20% to the Zora treasury with a four-year linear unlock starting six months post-launch.
- 18,9% to the team with a three-year vesting schedule.
- 26,1% to strategic participants, including investors and advisors.
