NFT protocol Zora has announced the launch of its ZORA token on the Base blockchain this spring. According to the team, ZORA is purely "for fun" and does not grant holders governance rights or company equity.
The total supply is 10 billion tokens. The first snapshot was taken on March 3, 2025, and a second one will occur three days before the official token launch. Details on distribution, claiming mechanics, and unlock schedules will be released later.
On Zora’s official website, the project emphasizes its goal of creating more open and fair systems for creators, with the token launch being part of this strategy.
Developers have also warned users to be cautious of fake contracts and scams, stating that all official details will be published through Zora’s verified channels.
Zora’s History and Its Impact on the NFT Market
Since 2019, Zora has been building an on-chain creative ecosystem through tokenization:
- 2019: Started as an experiment in tokenizing physical goods via Saint Fame.
- 2020: Launched an NFT protocol, with its first major sale being the $TAPE token.
- 2021: Facilitated the largest meme coin auction at the time — DOGE, raising 1,696 ETH.
- 2022: Introduced an NFT marketplace resistant to censorship.
- 2023: Launched Open Editions, allowing creators to release projects like Checks by Jack Butcher.
- 2024: Expanded its ecosystem with the release of a mobile app for minting NFTs.
Currently, the Zora ecosystem has:
- 2.4 million collectors
- 618,000+ creators
- $27.7 million earned by artists
- $376 million in secondary market volume
NFT Projects Are Launching Their Own Tokens
ZORA is just the latest in a growing trend of NFT platforms launching native tokens to expand their ecosystems. Recent examples include:
This trend highlights the increasing demand for on-chain ecosystems and utility-driven digital assets. However, the long-term success of these tokens will depend on the strength of their ecosystems and future development strategies.
This post is for informational purposes only and is not an ad or investment advice. Please do your own research making any decisions.