Unfollow! ZachXBT Accuses 200 Influencers of Hidden Token Promotions

Blockchain researcher ZachXBT published data on hidden token advertising in social networks. According to him, more than 200 crypto influencers received payment for promotions, but almost none of them disclosed that their posts were advertisements. He released a table with rates, wallet addresses, and links to transactions.

ZachXBT said he studied more than 160 accounts that agreed to participate in paid campaigns. Fewer than five of them indicated that their publications were promotional.

The published table lists prices for a single post. The amounts range from a few hundred dollars to tens of thousands. It also includes wallet addresses on the Solana network used for payments and links to blockchain transactions for verification.

Community Reaction and Real Cases

A user under the nickname Loshmi pointed to crypto blogger @xiacalls (formerly @xiaweb3), claiming that he changed his account but continues to receive up to $2000 for two sponsored posts.

“I love this. Since 2021 I’ve been saying how it’s wild that people in crypto don’t see it’s necessary to alert ads with at least the #ad tag at the end of a post,” noted Erick, founder of AskSplat and co-founder of TheOTCNetwork.

ZachXBT also reported that many participants in such schemes use giveaways to boost engagement. Their main target, he said, is users from developing countries.

Legal Aspect

According to the analyst, the current practice of promoting tokens through influencers without clear advertising labels creates risks for investors.

In the U.S., such actions may fall under regulatory oversight. The Federal Trade Commission (FTC) requires authors to clearly disclose any material ties with projects. Failure to do so can result in sanctions.

The researcher previously also criticized the crypto industry for its inability to investigate hacks and recover stolen funds. He argued that the ecosystem has normalized theft and shifted responsibility onto law enforcement agencies, which cannot handle the volume of violations.

Read Also:

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• More Than 51,000 Traders Lost Money on YZY Token — Bubblemaps
• “Hawk Tuah Girl” Faces SEC and FBI Investigation After Token Collapse

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