World Liberty Financial, co-founded by U.S. President Donald Trump and his sons, is expected to generate nearly $150M this year from USD1, a dollar-pegged stablecoin launched in March 2025. Bloomberg came to this conclusion after analyzing the company’s public disclosures.
A significant share of USD1 is held on Binance, the world’s largest cryptocurrency exchange, helping the token grow rapidly.
The Family’s Main Asset
World Liberty’s stablecoin business is now valued at approximately $1.7B, while the Trump family’s stake is worth about $630M. Including that holding, the total value of the family’s assets in World Liberty has climbed to $2.6B, making the company the most valuable asset in its portfolio.
The crypto venture has become a major source of cash flow in just a few years, despite Trump describing himself as a critic of cryptocurrencies during his first term in office.
How the Binance Connection Works
“World Liberty does not share revenue from USD1 with any exchange. Binance lists more than 15 stablecoins and offers incentives to other issuers as well. There is no special treatment for World Liberty,” a company representative said.
At the same time, World Liberty allocates part of its marketing budget to Binance to promote USD1. Over the past year, the exchange has offered USD1 holders free WLFI tokens, yield opportunities on their holdings, and zero-fee trading for selected World Liberty-related assets.
Such incentives can make one stablecoin more attractive to buyers than competing alternatives. USD1 was launched as lawmakers prepared the Genius Act, which established rules for stablecoin issuance, and the token has since become one of the five largest stablecoins on the market.
Conflict of Interest
The relationship between World Liberty and Binance drew particular scrutiny after Trump granted a pardon last October to Binance co-founder Changpeng Zhao, better known as CZ.
Zhao pleaded guilty to failing to maintain effective anti-money laundering controls and served a prison sentence.
Representatives of the Trump family have repeatedly said there is no conflict of interest in their crypto business. Eswar Prasad, a professor at Cornell University, takes a different view.
He describes the family’s financial ties to the crypto industry as an obvious and enormous conflict of interest, noting that the same Trump administration responsible for regulating the sector is closely connected to the business.
Different Revenue-Sharing Models
World Liberty’s model is not unique within the industry, but it illustrates how differently stablecoin revenues can be distributed.
Tether, the world’s largest stablecoin issuer, also does not share revenue with exchanges. Nearly $190B worth of USDT is currently in circulation.
Circle, the second-largest issuer, takes the opposite approach, sharing roughly half of the economics of USDC with Coinbase.
Bloomberg estimates that with a 3.5% yield on reserves backing $4.7B in assets, World Liberty will retain approximately $147M in income this year. That figure is close to the company’s annual USD1 revenue of $159.5M, which it reported in April.