The number of active traders in the Ethereum NFT market has surpassed 39,000, nearly matching the levels seen in June 2022. This surge coincided with the release of OpenSea’s new OS2 platform out of beta and the launch of a new loyalty program. The data was reported by The Block, citing internal figures from the platform.
What OpenSea Offers
The updated OpenSea platform launched a program called “Voyages,” which rewards users with XP points for activity. According to analysts, these points could potentially be used as the basis for a future SEA token airdrop, although OpenSea has not officially confirmed any such connection. Users can earn XP by making trades, participating in missions, and interacting with new collections.
Following the OS2 launch, OpenSea recorded a monthly peak in unique users not seen since 2022.
Focus on Utility Over Hype
Analysts note that the current rise in activity is different from the spikes seen in 2021, when the market was flooded with speculators. This time, user behavior has shifted toward projects offering concrete value and utility-driven models, while the previous speculative audience has largely moved on to memecoins.
OpenSea is investing in long-term engagement by upgrading its interface, adding incentive mechanisms, strengthening its technical infrastructure, and expanding integrations.
NFT Companies Move Beyond Profile Pictures
Other major players in the sector are signaling structural changes. Orange Cap Games, the studio behind the card game Vibes, has acquired the intellectual property rights to the Moonbirds collection. This move could indicate preparations for a third game release featuring new characters based on Moonbirds.
