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NFT Sales Surpass 10 Million in October – Is the Market Back to Growth?

Low prices and brand collaborations have brought traffic back to NFT collections, with analysts noting renewed trading activity.

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According to DappRadar’s latest report, the NFT sector became the main growth driver of October, marking the most active month of 2025. Trading volume rose 30% to $546M, while the number of transactions reached a yearly high of 10,1M.

As prices fell, NFTs became more accessible for newcomers, and the ecosystem shifted toward utility-focused use cases and branded collaborations. Meanwhile, gaming dApps strengthened their dominance as the DeFi sector came under pressure from policy and macroeconomic factors.

Key NFT Metrics and Drivers in October

Analysts reported that the average NFT price dropped from $321 in January to $54 in October, making the market six times cheaper to enter. The month recorded 820,945 traders – up 1% from September – with each user averaging around 12 sales.

By network, Ethereum led with $263 M in trading volume, while Base climbed to $88 M, surpassing Solana and Polygon thanks to its low entry threshold and airdrop expectations. Among collections, DX Terminal rose to second place by volume, overtaking BAYC, while Courtyard gained momentum through its anti-fraud model for physical goods and verified card buybacks.

NFT Trading Volume. Source: DappRadar
NFT Trading Volume. Source: DappRadar

Gaming Leads, DeFi Under Pressure

Daily dApp activity fell 3% month-over-month to 16 M unique wallets, indicating that users are becoming more selective. The gaming segment grew 1%, reaching 27,9% dominance – the highest level of 2025.

NFTs recorded 3,2M daily unique active wallets (dUAW), down 0,5% month-over-month, but saw growth in both trading volume and sales. DeFi activity weakened as total value locked (TVL) dropped 6,3% to $221B and then declined another 12% to $193B by November 5 amid U.S. debates over whether frontends should be treated as regulated intermediaries and as KYC/AML enforcement intensified.

Industry Dominance by UAW in the dApp Ecosystem. Source: DappRadar
Industry Dominance by UAW in the dApp Ecosystem. Source: DappRadar

Takeaways

DappRadar metrics suggest the ecosystem is maturing: users are gravitating toward products with clear utility and sustainable tokenomics. The NFT segment is regaining momentum through lower entry costs, stronger brand engagement, and real-world applications, while gaming continues to capture audience attention across the broader Web3 landscape

This post is for informational purposes only and does not constitute advertising or investment advice. Please conduct your own research before making any financial decisions.

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