Global NFT sales reached $2.82 billion in the first half of 2025, down 4,61% compared to the previous six months. Despite the overall decline, January marked a peak in market activity, while the total number of transactions in the second quarter exceeded 12.5 million. Industry participants believe the market has entered a “maturity phase.”
According to CryptoSlam, NFT sales totaled $1.59 billion in Q1 2025 but dropped to $1.24 billion in Q2. January was the strongest month, accounting for $679 million in sales. By June, the figure had fallen to $388 million, reflecting a broader slowdown in the second quarter.
CryptoSlam tracks both primary and secondary NFT sales between wallets across various blockchains. Primary sales refer to the first resale, usually after the token is minted by the creator. Secondary sales refer to trades on the secondary market.
At the same time, the number of transactions and the average price per token remained steady, ranging from 4 to 6 million operations per month, with an average deal size between $80 and $100.
Marketplaces Lose Volume but Not Transaction Counts
According to DappRadar, total NFT trading volume fell by 45% in Q2 2025, dropping to $823 million from $1.5 billion in Q1. This downward trend has been continuing since 2024. DappRadar tracks cumulative transaction volume on decentralized platforms and the total number of executed transactions.
Despite the sharp drop in volume, the number of transactions in Q2 grew to 12.5 million - a 78% increase quarter-over-quarter. This trend suggests that while token prices are decreasing, interest in NFTs remains strong.
Aubrey Terrazas, Vice President of Marketing at Rarible, said the current figures indicate “healthy and sustainable development.” She noted that the era of speculative hype is passing, and NFT prices are stabilizing.
“Demand is still there, but now it’s tied to real utility value and communities,” Terrazas said.
In her view, the increase in transaction count alongside falling average prices reflects the growing accessibility of NFTs and the expansion of multichain ecosystems.
Snoop Dogg’s Telegram Collection Generates $12M in 30 Minutes
Interest in digital assets remains high. American rapper Snoop Dogg sold nearly one million NFTs in just 30 minutes on Telegram. The digital collection of 996,000 gifts, hosted on the TON network, generated $12 million in sales, according to Telegram founder Pavel Durov.
TON’s leading NFT figure, known as Zenith, stated that the success of this sale could “spark a new wave of NFT interest,” particularly within the Telegram ecosystem. He believes the Snoop Dogg case may shift the approach to digital asset distribution and broaden the audience.
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