Luca Netz, in a recent interview, revealed a long-term strategy for the project. He bets that the brand will displace legacy media market players within ten years. The team is shifting from issuing basic NFTs toward creating full-fledged games and video content.
Brand Rebirth: From Toxic Asset to Market Leader
Netz bought Pudgy Penguins four years ago. At that time, the project faced a crisis, and the community felt outrage over the actions of the previous owners. Luca, who experienced homelessness in his youth and dropped out of school, decided to take the risk.
“I wanted to create a brand that would change the image of the entire crypto industry and become a force for good,” he shared.
The deal allowed for a reset of the community culture. For the past four years, the new team worked on restoring the reputation and the brand’s foundation. Now the repair stage is over, and the project is entering an aggressive growth phase.
The Pokémon Strategy
The primary goal for Netz is world-class media franchise status.
“Pudgy Penguins must become the Pokémon of our generation. The next two to five years will be decisive for this transformation,” he says.
To capture a mass audience, the company relies on long-form content. This refers to video game development and video production. According to Netz, these formats will allow the brand to penetrate culture deeply and gain recognition far beyond the crypto sphere.
The Team Continues Social Initiatives
Alongside the market takeover, Pudgy Penguins regularly sends hundreds of thousands of toys and products to poor villages in Africa and India, while also holding campaigns in major US cities from New York to Los Angeles.
They do not forget about real penguins. Previously, the project held an auction at Sotheby’s, donating all proceeds to preserve bird populations in Antarctica. Netz emphasizes that helping people and nature remains a core principle of the company, regardless of its commercial success.
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