The project is part of the Fast ForWorld initiative and connects collectible tokens with branded rewards. The visual concept was created by artist Egor Zhgun, known as the designer of Telegram’s mascot. The series features Lamborghini’s iconic bull in digital form and, according to the company, embodies the spirit of the brand.
Each NFT can be used in Telegram like a regular sticker but includes ownership and trading features, as well as varying rarity levels. Holders can collect the images, use them in chats, and trade them on the TON marketplace.
Launch Activities
The TON-based stickers are integrated into Lamborghini’s Fast ForWorld ecosystem, which aims to combine collecting, communication, and gaming activities.
The company announced that users who link their Telegram accounts to the platform will gain access to additional rewards, including an exclusive digital Urus SE. The collectible NFTs are also compatible with Motorverse and gaming projects by Animoca Brands.
Sales will begin on October 21 at 5:00 PM CEST on the Goodies platform. To participate, users will need a TON-compatible wallet such as TON Wallet, Tonkeeper, or MyTonWallet.
The company emphasized that the launch represents a new stage in Lamborghini’s digital presence.
“The iconic ‘Wen Lambo?’ meme has long symbolized aspiration and status in crypto culture. Now, Automobili Lamborghini turns that symbol into something you can actually use every day,” the announcement said.
Read also:
- TON Foundation Unveils Its Vision for NFT 2.0
- Bitcoin, TON and the Future of Telegram – Highlights From Durov’s Interview
- Telegram Turns Stickers Into Full-Fledged NFTs on TON
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