Valhalla, the play-to-earn MMORPG by Floki, has become the official partner of the KICK F1 Sim Racing Team for the 2025 season. The partnership bridges esports, blockchain technology, and NFT integration into the world of virtual motorsports.
One of the key elements of this collaboration is the integration of the KICK F1 Sim Racing into Valhalla’s gaming universe as NFTs. The team will have its own digital representation in the game, allowing fans to engage with F1 Sim Racing on a new level. Additional features of the partnership include:
- In-game competitions where winners can visit Sauber Motorsport headquarters in Switzerland.
- Valhalla branding in KICK F1 Sim media and team gear.
- Brand presence in the Sauber Esports Arena and streaming platforms.
Andrea Bugnone, Manager of the KICK F1 Sim Racing Team, emphasized the significance of this collaboration, noting that it combines blockchain technology and F1 Sim Racing to create new opportunities for audience engagement.
The partnership comes ahead of Valhalla’s mainnet launch, scheduled for November 28. This collaboration highlights Valhalla and Floki’s commitment to technological innovation and NFT integration into mainstream projects, providing a unique experience for both players and F1 Sim Racing fans.