Conor McGregor’s attempt to enter the crypto market ended weakly: the $REAL token he promoted in partnership with Real World Gaming DAO failed to raise the minimum target amount during its pre-sale. The organizers have already promised to refund investors.
A Champion’s Token
The former UFC champion launched his own token on Ethereum in partnership with Real World Gaming DAO (formerly Balthazar DAO). In the promotional campaign, McGregor promised that $REAL would “change the crypto industry and the world” and help fight “waste, corruption, and injustice.” According to him, the token was not just another celebrity-branded coin but a “real breakthrough.”
A press release stated that $REAL would be integrated into RWG’s products and McGregor’s own brand lines, with revenues from these areas directed toward supporting a “global movement.” Allegedly involved investors included Animoca Brands, KuCoin Labs, Tezos Foundation, Algorand, and about 15 other crypto companies.
Suspicious Tokenomics
However, the project’s tokenomics immediately drew criticism: community members argued that insiders and the team could control up to 70% of the supply. Official distribution was as follows:
- 31,5% — DAO.
- 18,5% — Community.
- 13,5% — Seed round.
- 10% — Team.
- 7,5% — Staking.
- 7,5% — Private round.
- 3,5% — Strategic round.
- 3,5% — Airdrop.
- 3% — Exchange liquidity.
- 2% — Public sale.
- 1% — Advisors.
