The co-founder of Binance, Changpeng Zhao (CZ), revealed on February 13 in a post on X that his dog’s name is Broccoli. As expected, this triggered a wave of memecoin launches named after the dog. Users rushed to buy these tokens, and one trader managed to make $7 million from the hype.
According to analysts, over 480 such tokens appeared on the Solana-based platform Pump.fun, while at least 300 Broccoli-related memecoins were created on BNB Smart Chain via Four.Meme. One of these tokens on Solana even reached a market capitalization of $1.5 billion within hours.
CZ emphasized that he is not involved in launching any of these coins, stating: "It’s up to the community whether to do this or not. I’m just posting a picture and the name of my dog."
Additionally, CZ clarified that he has no plans to launch any memecoins under the Broccoli name or any other related ticker. However, he mentioned that he will likely "interact" with the most popular user-launched tokens.
"The BNB Foundation may provide rewards for the top projects on the BNB Chain, including liquidity support or other incentives. The details are still being discussed. More to come," he added.
Trader Earns Nearly $28M on Broccoli
The hype around memecoins on BNB Chain was so intense that one trader managed to earn millions in just a few hours.
According to DeBank, a trader sniped nearly all memecoins with the ticker BROCCOLI immediately after CZ’s post. He then distributed the tokens across multiple wallets for selling. After trading, he collected the BNB proceeds and swapped them for $27.8 million in USDT .
Another trader invested 1 BNB ($707) in a Broccoli token and turned it into $7 million by cashing out at the peak.
The surge in memecoin activity also impacted BNB’s price, which jumped by about 10% following the first mention of CZ’s dog’s name. However, at the time of writing, the token had dropped by 5.66% to $666.68.
Solana also witnessed a memecoin frenzy, with one Broccoli-themed token skyrocketing over 1000% in an hour due to heavy buying from large investors. However, the token quickly corrected when major holders began to take profits.
Amid the trading frenzy, the decentralized exchange (DEX) PancakeSwap, operating on BNB Chain, recorded a trading volume of $3.028 billion in the past 24 hours, according to DefiLlama. This allowed the platform to surpass Uniswap, Raydium, Meteora, and Orca, securing the top spot among DEXs.
Memecoins and Their Risks
Memecoins have been in the spotlight in recent months, especially after Donald Trump and his wife Melania launched their own tokens in January. While this fueled interest in speculative trading, it also led to a surge in scam projects.
BNB Chain representatives stated that they will continue to support memecoins in 2025, recognizing their growing ecosystem.
Previously, the BNB Chain team created a test memecoin as an educational example on Four.Meme. Despite partially censoring the token’s name in their guide, users identified the ticker Test (TST) and started buying it aggressively, pushing its market capitalization to nearly $500 million.
However, experts warn that memecoins remain highly risky assets. Many turn out to be scams, and developers frequently execute rug pulls — abruptly crashing prices while withdrawing liquidity. Traders should exercise caution, as losses can happen just as quickly as gains.
This post is for informational purposes only and is not an ad or investment advice. Please do your own research making any decisions.
