Rodeo co-founder Kayvon Tehranian officially confirmed the shutdown of the social platform. He cited an inability to scale the audience effectively, making further product support unfeasible. The team has published a detailed server shutdown schedule along with instructions for withdrawing digital assets.
Reasons for the Shutdown
Rodeo was built to transform on-chain collecting into a mainstream social experience. Beyond mere transactions, the platform bet on playful user interaction and expression. The co-founder noted that while the product resonated with a niche circle of active users, this was insufficient for long-term business survival. Operational costs ultimately exceeded the project's capacity to maintain infrastructure.
Migration Tools
Developers emphasized that closing the interface should not result in the loss of user legacy. The team prepared a solution to migrate all media files and metadata to the decentralized storage network Arweave. This move guarantees content remains autonomous from Rodeo servers. To withdraw tokens and NFTs held in the platform’s smart accounts, a dedicated migration assistant with step-by-step instructions has been launched.
Shutdown Schedule
The process of winding down the service is divided into three stages:
- Until February 10: The platform operates normally. Posting, minting, and collecting remain fully available.
- From February 10: The website and mobile app transition to “read-only” mode. User activity will be blocked, with only data export available.
- March 10: Rodeo servers will be permanently turned off.
A web page for data export and the “send-off experience” is already available to users.
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