U.S. President Donald Trump is reportedly preparing to launch a crypto game inspired by the board game Monopoly, where users can earn in-game assets related to real estate and NFTs. According to two sources familiar with the plans, the game will allow users to earn in-game currency by building structures in a digital city and managing virtual assets. It is expected to include an NFT system, allowing players to acquire unique digital objects tied to real estate and the Trump brand.
The project is being developed by Trump’s longtime partner, entrepreneur Bill Zanker, who previously participated in launching NFT collections featuring Trump as a superhero and a cowboy. Zanker is also listed in documents related to the creation of the meme coin FIGHT FIGHT FIGHT, associated with the former president.
Attempt to Reacquire the License for "Trump: The Game"
According to the sources, in 2024 Zanker attempted to repurchase the rights to the old board game "Trump: The Game" from Hasbro but was denied. A Hasbro spokesperson confirmed that the company has not licensed its intellectual property for the launch of a crypto game.
Nevertheless, Zanker’s representative Kevin Mercuri confirmed that work on the project is underway but called the Monopoly comparison a rumor. He stated that the game will be released by the end of April. While details of the concept remain undisclosed, both sources familiar with the project independently compared it to a digital version of Monopoly Go!.
NFTs and Cryptocurrency as a Family Business
The game project is not the only crypto-related venture linked to Trump. The former president and his family have already launched several NFT series, meme coins TRUMP and MELANIA, the DeFi platform World Liberty Financial, and the stablecoin USD1. Additionally, Trump’s sons, Eric Trump and Donald Trump Jr., have invested in bitcoin mining.
Amid these activities, Donald Trump has also placed digital assets at the forefront of national policy. He has appointed a special advisor on AI and cryptocurrencies, proposed the creation of a strategic reserve of digital assets, and supports legislative initiatives in the crypto industry.
Conflict of Interest and Reactions From the Inner Circle
Some observers have expressed concerns about a possible conflict of interest, as the Trump family’s crypto business ventures coincide with government efforts to regulate the sector. However, in an interview with Fortune, Eric Trump denied such accusations, emphasizing that his family “truly believes in the crypto industry.”
Bill Zanker, described as a key figure behind Trump’s NFT projects, declined to comment. His past ventures include the educational platform Learning Annex, where Trump once lectured, and later co-authored a business book.
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