A small café chain from Alicante is entering the crypto market with a plan that vastly outweighs the scale of its core business. Vanadi Coffee has announced its intention to invest up to €1 billion in Bitcoin (BTC), aiming to become the largest Bitcoin-holding company in Spain.
The shareholders approved the strategy on June 29. The decision was accompanied by a sharp rise in the company's stock on the Spanish BME Growth exchange – Vanadi’s shares tripled in value over the month of June. The company has already acquired 54 BTC, worth approximately $5.8 million.
Vanadi Coffee is positioning this new direction as a full transformation of its business model. According to an official statement, the company plans to use Bitcoin as its primary reserve asset and accumulate it in significant volumes. The approach is being compared to that of MicroStrategy and Metaplanet, who have made Bitcoin a key part of their corporate strategy.
Despite its bold ambitions, Vanadi closed the 2024 financial year with a loss of €3.3 million – up 15,8% from the previous year. The company currently operates six cafés in Alicante.
Investment Sources and Partners
Earlier in the spring, Vanadi announced it had received two investment offers totaling up to €50 million. One came from a local IT company, and the other from family office Alpha Blue Ocean. According to the investor’s website, the fund has deployed over €1.5 billion across 15 countries.
Spanish crypto firm Bit2Me will act as the liquidity provider and custodial service partner for the Bitcoin investment.
A Trend of Accumulating BTC
Vanadi’s shift toward crypto aligns with a global trend of companies adding Bitcoin to their corporate reserves. One of the most recent to announce such plans was Bakkt, which aims to invest up to $1 billion in BTC.
However, given Vanadi’s modest scale and limited experience in crypto, it remains uncertain whether the café brand will be able to execute this strategy in full.
This post is for informational purposes only and does not constitute advertising or investment advice. Please conduct your own research before making any financial decisions.