The Pudgy Penguins team has announced the launch of Igloo APAC, the official regional office of Igloo Inc., which will be responsible for expanding the brand in countries across Asia and Oceania. The new division will focus on strengthening the project’s presence through local partnerships, product adaptation, and large-scale campaigns in key countries throughout the region.
Focus on Localization and Cultural Specifics
According to the statement, Igloo APAC will unify all regional communities under the Pengu Asia brand. The company emphasized that in the Asian market, cultural proximity plays a more critical role than language alone. The symbol of this unification will be the character Pengu, representing joy, identity, and a sense of belonging.
Brand Development Through Partnerships
Igloo APAC plans to:
- collaborate with major local companies.
- release products tailored to regional markets.
- conduct marketing campaigns targeted at various countries across the region.
The goal is to make Pudgy Penguins and the Pengu character recognizable and in demand in Asia.
Strategic Investment From Animoca Brands
In November 2024, Animoca Brands announced an investment in Igloo Inc. The deal was structured as a SAFE (Simple Agreement for Future Equity) and is aimed at supporting one of the leading companies in the NFT industry. The investment also includes the development of Abstract, a blockchain linked to Igloo Inc., according to the official website of Animoca Brands.
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