According to financial platform River, in 2025 business clients of the service invested around 84,000 BTC into the leading cryptocurrency. This accounts for nearly a quarter of all corporate reserves and institutional funds held in Bitcoin.
River analyst Sam Baker reported that on average, companies are directing 22% of their profits toward Bitcoin purchases. Developers represent the largest share of corporate buyers: about 15% of profits in the real estate sector are allocated to BTC. Companies in the hospitality, financial, and IT sectors are investing between 8% and 10% of their profits in cryptocurrency. The sample also included fitness studios, construction firms, and even religious organizations.
The expert noted that corporate investments have become one of the key drivers behind Bitcoin’s rise to $124,450 in the current market cycle. He added that in 2025, spot Bitcoin ETFs purchased the asset on certain days in volumes 10 times higher than the supply mined by miners. This created pressure on supply and pushed prices upward.
Baker reminded that in the previous bull market of 2020–2021, Bitcoin’s growth was mainly fueled by retail investors. At that time, businesses hardly participated in BTC purchases despite the price climbing to $69,000.
According to River, 75% of the platform’s clients are companies with up to 50 employees. These businesses are the most adaptable to cryptocurrency, as they do not require approvals from committees or complex corporate procedures.
In large corporations, especially those listed in the S&P 500 index, decisions to invest in BTC face internal constraints. Even if top management personally supports the idea, without similar moves from competitors it is almost impossible to push such initiatives forward, Baker pointed out.
The analyst emphasized that the rapid spread of Bitcoin in the private sector has been made possible by several factors: improved Bitcoin accounting practices, greater legal clarity, increased institutional trust, and favorable market conditions.
This post is for informational purposes only and is not advertising or investment advice. Please do your own research before making any decisions.