OpenSea is joining forces with the Rally team to develop a new version of its mobile application focused on the on-chain economy. The news was announced by Rally co-founder Brandon Brown, who will become the new Chief Technology Officer at OpenSea. The existing Rally mobile app will continue to function but will later provide a migration path to OpenSea Mobile.
Merger With Rally and CTO Transition
The Rally team, known for its work on mobile interfaces and token trading, is fully integrating into OpenSea. At the same time, Nadav Hollander, who served as CTO at OpenSea for the past three years, is stepping down. Brandon Brown, the incoming CTO, stated that the goal of the new team is to make OpenSea a place where tokens and NFTs work together instead of competing.
According to Brown, the project aims to build a product that becomes synonymous with "on-chain for hundreds of millions of people." The plan includes:
- Merging NFTs and tokens in a unified space.
- Overhauling the mobile experience, which has long been neglected in Web3.
- Simplifying DeFi and derivatives.
- Integrating AI to improve security and make crypto interfaces more intuitive.
- Expanding a new onchain audience, rather than fighting over existing market share.
NFTs, Memecoins, and the Future of OpenSea Mobile
The new app will focus not on NFTs or tokens individually, but on their combination. The team plans to move away from a model where NFTs are seen solely as digital art. It intends to include memecoins, derivatives, and liquidity pool positions as well. OpenSea views these as elements of onchain culture and wants to offer an interface that suits each category.
From Exchange Custody to Ownership
Developers argue that the shift from centralized platforms to onchain ownership requires fundamentally new solutions. This includes:
- “Magically” unified blockchain networks,
- Simple staking and DeFi options,
- Fast unlocking of value through lending and other financial tools.
OpenSea sees itself as one of the few companies capable of delivering these solutions and enabling users not just to store crypto assets, but to use them meaningfully.
OpenSea to Reward Early Rally Users
For the early participants of the Rally project - specifically, holders of NFTs from the Floor Genesis series - OpenSea will offer an exchange for "Treasures." This is part of the OpenSea Rewards system designed for active and early users. A snapshot has already been taken, and distribution will begin in the coming weeks through the OpenSea Rewards portal.
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