Ferrari has unveiled the F76, its first fully digital hypercar released as an NFT. The project debuted during the Finali Mondiali event, reflecting the brand’s growing interest in digital innovation.
The name F76 marks the 76th anniversary of Ferrari’s first win at the 24 Hours of Le Mans in 1949, when Luigi Chinetti and Lord Selsdon triumphed in the 166 MM Barchetta. The project links Ferrari’s racing heritage with contemporary digital design.
The NFT hypercar was created for members of the Hyperclub – a private community of Ferrari clients who support the brand’s racing team in the World Endurance Championship and at Le Mans. Only 100 members will have access to the F76.
Ferrari said the F76 is part of Hyperclub’s digital asset suite, expanding how members engage with the brand online. Each model is unique, with owners customizing their cars through a series of digital drops over the past three years.
Designed by the Ferrari Styling Center under Flavio Manzoni, the F76 serves as a design manifesto showcasing parametric modeling and generative algorithms in automotive form creation.
After Ferrari began accepting Bitcoin, Ethereum, and USDC for car purchases in 2024, the company launched its first NFT initiative linking physical prototypes to the digital world. The release of the F76 continues that evolution, emphasizing digital ownership and closer engagement with clients through Web3.
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