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  • 25 Sep 24

Expert: Why NFT is the best way to build a community

CEO of Pudgy Penguins discusses why NFT is an effective way to create online thematic communities.

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Despite the booming popularity of meme tokens, according to the expert, NFTs remain the best way to create a thematic community. That’s why we see a huge number of brands (including fashion and sports) engaging NFTs to build a loyal fan base.

This opinion was expressed by Pudgy Penguins CEO Luca Netz at the Solana Breakpoint conference. Specifically he said:

«With memecoins there isn’t this profile picture in which you can easily identify on the internet, somebody that shares [your] values, and it’s almost like a chain reaction effect that I think only NFTs can create, ” Netz said.

Netz noted that in addition to recognizing others like themselves online, NFTs also create a hierarchy and demonstrate status in the community through the price and purchase period of the NFT token. All of this is done on an art object basis, which adds style and special expression. In his opinion, NFT holders are not afraid of self-expression and want to be leaders.

Recall that Pudgy Penguins are one of the leaders of the NFT-market 2024, as well as the undisputed masters of working with social networks and creating a community around them. Thus they have launched a number of high-profile media projects and collaborations around their NFTs.

Here we also wanted to mention that the Penguins started to create a global crypto-community based on their NFT-ideology, which is designed for communication and cooperation of degens. For this purpose, the project bought out the specialized blockchain Abstract.

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