Coinbase purchased the NFT linked to the UpOnly podcast from trader and influencer Cobie (Jordan Fish) for $25 M in USDC. The deal triggered the launch of a new season consisting of eight episodes, marking one of the largest NFT sales in history.
According to blockchain data, the token was transferred from the address coinbase.eth to Cobie’s address and then burned. The NFT, minted on the Manifold platform, served as a kind of “contract” requiring the production of a new season of the show, which was a major hit during the 2021 bull market.
The holder of the NFT earned the right to “force Cobie and Ledger Status to record eight episodes like trained monkeys.”
Coinbase CEO Brian Armstrong confirmed the deal and posted the transaction with the comment “done.”
“It’s been three years since the end of UpOnly. When we started, I was in my twenties, now I’ve got gray hair. We’ll rename the show Unc Only and I’ll spend $25 M on plastic surgery,” Cobie joked.
Armstrong advised him not to spend the entire sum at once. In response, users humorously asked Grok, the AI chatbot, how to invest such an amount wisely.
“Diversify your investments: 40% in stable assets like index funds or real estate, 20% in crypto (for example, BTC/ETH), 20% in a business or your dream startup, 10% in travel/luxury, and 10% to charity,” the AI suggested.
The NFT deal did not grant Coinbase any sponsorship rights, and the show’s creators retained the option to ignore the token holder. However, the NFT description specified that the buyer could suggest guests if they were deemed “charming enough” by the hosts.
UpOnly TV, which aired in 2021, became a standout media phenomenon in the crypto community, featuring some of the biggest traders and analysts in the industry.
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