Elon Musk's company added a plush Asteroid Shiba toy to its online store — the very same spacesuit-wearing dog that gave the memecoin its name. The toy goes for $35, its status reads “coming soon,” and shipping is promised for September. The market reacted to the new item right away: the token on Ethereum climbed roughly 140%.
As of publication, ASTEROID trades around $0.000166, up about 100% on the day. Its market cap rose to $69.9 M, while daily trading volume hit $38.35 M — more than an eightfold surge. The token now has around 27,000 holders.
Background
The whole story began on April 17, 2026, when Musk answered a list of questions left behind by 15-year-old Liv Perrotto before she passed away. The girl had osteosarcoma and dreamed that the plush Asteroid she created would become SpaceX's official mascot.
Musk agreed, and the nearly faded token shot up in an instant: its market cap leapt from under $50 K to $170 M, and daily trading volumes topped $100 M.
The news-driven pump opened up opportunities for individual traders. One holder, who bought 8 B ASTEROID back in September 2024 for $21.6 K and held the position for nearly 600 days, walked away after Musk's reply with a position worth close to $400 K. Another trader put in $575 at the start of the rally and, five days later, sold every token for $1.17 M — a return of more than 2,000x.
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