Gunzilla Games, the studio behind the battle royale shooter “Off the Grid,“ has released a new themed content pack inspired by the Bored Ape Yacht Club (BAYC) NFT collection. The update is available to Pro-tier subscribers and is part of the in-game promotional event called Ape-ril. The bundle includes two skins, two weapons, and two emotes modeled after BAYC universe characters.
Ape-ril in BAYC Style
According to the developers, the update transports players into a world where “apes fight for influence, money, and chaos.” A trailer posted on X shows characters with Bored Ape appearances running through game environments.
On April 1, players could also unlock the exclusive in-game “Ape-fool Mask,” a rare item granted to anyone who played at least one match on April Fool’s Day.
Bored Ape as a Commercial Asset
Bored Ape Yacht Club is one of the most recognized NFT collections on Ethereum, which rose to prominence in 2021–2022. At its peak in April 2022, a single BAYC NFT was valued at nearly $430,000 in ETH. As of now, according to nftpricefloor, the floor price is approximately $27,000 in ETH.
BAYC NFT holders are entitled to use their ape images in commercial projects, including video games and merchandise.
Promotion Aligned with GUNZ Blockchain Launch
The release of the BAYC-themed content closely follows the launch of the GUNZ mainnet and the generation of GUN tokens — Gunzilla’s native digital currency. GUNZ is a Layer-1 blockchain built on Avalanche, designed specifically for gaming, with Off the Grid as its flagship title. Binance listed the GUN token at the end of March.
Despite initial excitement, GUN has declined by 16,81% over the past 24 hours to $0.045, down 61,1% from its peak of $0.115. At current levels, the token ranks 592nd on CoinMarketCap with a market cap of approximately $32 million and is not among the top 50 gaming assets.
Financial Overview: Low Circulation, High Potential
GUN has a relatively high fully diluted valuation (FDV) of $452.11 million, based on a circulating supply of just 6% of total tokens. The token has not yet been integrated into the gameplay. According to Gunzilla’s Head of Web3, Theodore Agranat, the transition to mainnet is the current priority, though no timeline has been given for the full migration.
Bored Ape Content Attracts Players
The BAYC collaboration appears to be paying off in terms of user engagement. Greg Solano, co-founder of Yuga Labs and CEO of Bored Ape Yacht Club, said he began playing Off the Grid after seeing a BAYC-style avatar in-game.
“If you’ve got an Ape as a PFP — I’m in the game. It’s that simple,” Solano said.
Off the Grid previously became the most downloaded free title in the Epic Games Store within three days of its early access launch in November 2024.
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