The blockchain analytics industry is undergoing a major transformation. According to South Korean analyst Jinsol Bok from Four Pillars, the era of blindly following reports from Messari or The Block has come to an end. The market is shifting from simple data collection toward expert interpretation.
“Investors are now more interested in qualitative judgment rather than raw numbers,” the expert emphasized.
The End of the Information Deficit Era
Back in 2020–2021, crypto analytics wielded immense influence. The market was less mature, with only a few professional firms acting as translators between developers and a new wave of capital.
Reports from major agencies directly moved market prices. For example, The Block accurately predicted the dominance of DeFi and the success of Solana, Terra, and Avalanche. South Korean investors even went as far as using a strategy of buying any token mentioned in Messari reports. However, times have changed, and research no longer excites the market.
According to Bok, traditional reports are losing ground due to two main factors: AI and a stagnation in innovation.
AI has driven the cost of content production down to almost zero. Neural networks can instantly generate summaries of any length, flooding the market with mediocre reports that have lost their original value.
The environment itself has evolved. Blockchain is integrating into traditional finance, while the native crypto market looks increasingly less attractive. Sectors like GameFi and SocialFi failed to meet expectations, and prices are stagnating while AI stocks see explosive growth.
The Institutional Shift
While retail investors feel disillusioned, institutions are showing unprecedented interest in blockchain. Bok noticed a striking contrast at conferences: crypto natives complain about boredom, while bankers study on-chain finance and tokenization.
“In a world of information overload, value shifts from data collection to the ability to connect different fields of knowledge,” Bok stated.
The expert concluded that blockchain has finally become a tool rather than an end in itself.
“Our team intends to continue our work by expanding technology use cases in the real-world assets, regardless of current market skepticism,” he said.