The renowned DEX aggregator 1inch has teamed up with the Bruce Lee Family Company to launch a campaign promoting DeFi and Web3. The first step in this collaboration is a video showcasing Bruce Lee's martial arts skills, highlighting values such as diligence and success combined with cryptocurrencies.
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- 30 Oct 24
1inch Partners with Bruce Lee Family Company for Mass Adoption of Web3 and DeFi
The renowned DEX aggregator 1inch has teamed up with the Bruce Lee Family Company to launch a campaign promoting DeFi and Web3.
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According to the announcement, the goal is to change the perception of the crypto industry, promoting it as a serious field rather than just a speculative asset. The campaign slogan, “Take crypto seriousLee,” reflects 1inch's desire, alongside Bruce Lee, to convey the importance of digital assets and their place in the financial system of the future.
“I have been inspired by Bruce Lee since childhood, as he motivated me to pursue martial arts,” says 1inch co-founder Sergej Kunz. “Our project was named after the legendary one-inch punch of Bruce Lee, and we always strive to follow his principles — integrity, resilience, and a serious approach to everything we do.”
The collaboration also includes a large-scale advertising campaign aimed at popularizing DeFi, just as Bruce Lee popularized martial arts in the 1970s. The partners seek to convey the advantages of this new financial approach to new users and bring cryptocurrency into the realm of mass usage.
What are your thoughts on this powerful movement toward mass adoption?
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