You would be living under the rock if you haven’t heard about Believe App or its predecessor Pump.fun.
Memecoin launchpads became all the rage last year when Pump.fun popularised fair token launches without presales, whitelists, or staking requirements.
One of the reasons for the 2024 memecoin mania. Pump.fun has witnessed 20k daily token launches on its platform!
Believe App rose to fame in April 2025, when it rebranded itself from Clout.
Both Believe and Pump.fun are crypto launchpads essentially, but Believe integrates SocialFi into its character, and allows anyone to launch their own token just by tweeting.
Believe App is the first social-first, community-led crypto launchpad for anyone wanting to raise capital via social token funding. This article discusses how Believe App converts a tweet/reply into a live token and why it has become one of the most viral on-chain tools in 2025.
What is the Believe App?
Believe App is a memecoin launchpad that facilitates social media-powered token launches. It is specifically built for X, where users can launch tokens just by posting comments without using a crypto wallet or deploying a token via a dApp. They can do so by replying with a ticker name to any of the X posts by Believe’s Launchcoin account. It was launched in April 2025 by Ben Pasternak.
Here’s a quick timeline on the Believe App’s Origin and trajectory so far:
⏩ January 2025:
Clout, a Web3 SocialFi platform, gets launched as a Solana dApp.
Ben Pasternak, the founder of the platform, launches the first token, PASTERNAK, on the platform.
PASTERNAK gains popularity and reaches a $80 million market cap.
The interest in the token and platform wanes subsequently.
⏩ Jan-April 2025:
Creators and influencers used the platform to launch tokens for followers/fans.
⏩ 28th April 2025:
Clout makes a comeback as Believe App (rebranded).
The announcement post goes viral, reaching 590k impressions.
⏩ May 2025
Ben rebrands the PASTERNAK token to LAUNCHCOIN.
LAUNCHCOIN is heavily speculated to be the official token of the Believe App.
The dead coin comes back to life, reaching $240 million on May 14.
LAUNCHCOIN Price Chart. Source: Coinmarketcap
⏩ 22nd May, 2025
Believe halts X reply token launches due to ‘a surge in non-project coins’.
The token launches are now manually reviewed and approved via the Believe App website.
⏩ June 1, 2025
Believe App updates its fee structure. Under the new regime, token creators would receive 70% (up from 50%) of the total token trading fees the platform receives.
Creator incentives or fees will now be paid in Solana ($SOL) tokens.
Source: X
How the Believe App Works
Being a SocialFi platform, Believe App makes launching a token non-tech, and as easy as sharing a social media post and tagging your bestie in the caption.
A few quick steps you must know if you intend to launch a token on the Believe app:
Put Out an X Post
Tweet an X Post on the token you want to launch. This tweet serves as your project pitch. It may contain information on what purpose your coin would solve–whether it would be just a memecoin, or a fan token, or based on a use case.
An example could be: Introducing $Bubblecoin that lets you laugh while you earn from cool Web3 opportunities.
Post a reply, and tag @Launchacoin
Post a reply under your X post with the coin name and ticker, and tag @Launchacoin. For the above example, the reply would be @Launchacoin Bubblecoin ($BUBBLE).
Whatever happens next happens in the backend of the Believe app:
The backend scans the X platform for any such replies with the tag
Auto-deploys the token using the ticker and coin name mentioned in the reply
Once done, it replies to the official page for your token launch under the thread
Your coin is live on the Believe app platform just like that.
Promote and Shill Your Token
Once your token is live on the crypto launchpad, all you need is to get people to buy it. For that, promote your coin and the idea and vision behind it. Push out memes, videos, and posts to increase your coin’s visibility.
The more traction your coin receives on X, the higher it moves up on Believe App’s leaderboards and social feeds.
An X user summarises the token launch via the Believe App and token validation via X:
Source: X
The post-launch process is similar to founders pitching their ideas to VCs, investors, and Web3 audience to build trust and traction for their project, and receive funding via token generation events (TGEs) like ICOs, IEOs, etc.
There’s no need for any smart contract deployment or MetaMask wallet integration to build your token. However, due to its growing popularity and the concern over users congesting the platform with useless coins, the Believe app team is allowing only on-platform launch requests. Token Launches via X replies are on hold currently.
LAUNCHCOIN
Launchcoin hasn’t been declared the official token of the Believe app, but it is being used to facilitate all important economic functions, just like a native coin.
Launchcoin fuels all fees mechanics and smart contract logic in the backend. Holders can stake their tokens, and share the platform’s revenue and grab early access to new launches.
Launchcoin has shown extreme volatility in the past when Believe app users speculated it to be the native token. Launchcoin reached an ATH of $0.3 on 15th May. It rose by over 1100% in a month, and stands at a market cap of $223 million.
As more people begin creating tokens on the platform, Launchcoin will find more utility and adoption. The coin is seeing significant daily gains, and may see stable gains over the coming months.
What makes the Believe app stand out?
SocialFi Accessibility
The Believe app allows anyone to build a coin around an idea they want to turn into a functioning project without worrying about the complex token deployment and backend.
It has written a new chapter in accessibility, allowing users to launch tokens via X replies. While we have seen many AI agents ruling X scenes with on-command trading, swapping, and rewarding, decentralised launches via a Social app like X is on another level.
Believe gives new meaning to SocialFi by allowing users to concentrate their efforts on creating awareness and following around their coins and actually benefit from community engagement on a social media app.
Bonding Curve Dynamics
Believe App uses dynamic bonding curve mechanism to value tokens that launch on its platform. As soon as a token touches $100k in transaction volume, it is graduated to Meteora.
Earlier, trading fees were split 50-50. However, after the June 1 announcement, creators would be eligible for 70% of the token trading fees, which they can claim by linking thor X account to the app. Creator incentives are distributed in $SOL daily.
Viral Memecoins
Since its launch, a few coins have made it ot the top of the unofficial Believe App leaderboards:
DUPE is a platform that allows users to search for cheaper replicas of original furniture. Users upload pictures of the furniture they want, and the platform matches them with a similar piece of furniture at an affordable price.
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Noodle.gg: A rip-off of the original web browser game, Slither.io, Noodle allows players to eat other players’ snakes and grow their own snakes, while earning what the other players lose.
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Yapper: This platform lets you create deepfake AI videos of popular celebrities and figures, and dub hilarious or satirical dialogues onto them.
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Some Risks Associated With Believe-powered Token Launches
High fees (4% spread + 1.8% entry/exit)
Buying and selling tokens on Believe app doesn’t come cheap. Transaction taxes for new coins can go as high as 30%. As trading activity builds, the transaction fees get reduced to 2%. 1% goes to the creator, 0.9% to the platform, and 0.1% to early promoters or Scouts.
Other charges include 4% spreads and 1.8% entry/exit costs, as highlighted by the community.
Potential for low-quality or fraudulent tokens
The ease of launching tokens enhances the risks of useless tokens spamming the platform. A single Launchcoin post got 5,000 replies. At this rate, spam tokens could create chaos on the platform and congest the blockchain.
Market volatility and community risks
Launchcoin or Believe App remains largely a memecoin launchpad. Any small development causes rapid jumps or dips in the token prices, led by speculation by the community. The app can also become a homeground for scammers to run rugpulls and dupe innocent investors of their money. One app user says:
image
Token metadata mutability
Believe App allows creators to change token meta data and description after the launch. Other platforms like Pump.fun don’t have such functionality. This feature might ensure flexibility in terms of future rebranding but has greater risks. Any malicious token can be rebranded to change their identity, token URL, or profile picture. Scammers can also add phishing links to deceive holders, or rename tokens to impersonate popular tokens.
Can Believe Help SocialFi Evolve In The Coming Years
Believe App is a novel attempt at rewriting the socialFi future. Removing technical hurdles to participation opens the floodgates of ideas, breakthroughs, and fresh airdrop opportunities that Web3 might be looking for. The Web2 audience, still sceptical of Web3 and its nuances, can finally push through via community-driven tokens and social trading.
However, safeguards and safety measures remain debatable since anyone with an ulterior motive can now build a token unhinged. This can open the floodgates for a fresh wave of scam tokens on Solana.
Memecoins remain a speculative and risky business. Users should exercise caution when investing in unvetted meme tokens. SocialFi and internet capital are still experimenting with new ideas in the Web3 space. Until better safeguards are put in place, don’t bend your will to FOMO. DYOR. Play Safe.
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